Wednesday, January 31, 2007
Thursday, January 25, 2007
Hundert Alte Huete - One Hundred Old Hats
Grosse Ereignisse werfen ihre Schatten voraus - am 19. Mai 2007, zur "Langen Nacht der Kunst', werden hundert alte Huete sich am Kirchplatz in Guetersloh versammeln, um dem Haus meines Urgrossvaters, der dort Hutmacher war, einen Besuch abzustatten - Besucher aus anderen Welten und Zeiten auf einer langen Reise von Erinnerungen.
Big events forecast their shadows - on May 19th 2007, for the "Long Night of the Arts", one hundred old hats will assemble at the Kirchplatz in Guetersloh/Germany to pay a visit to the house of my greatgrandfather who worked there as a hatmaker - visitors from different worlds and times on a long journey of memories.
Monday, January 22, 2007
Friday, January 19, 2007
Thursday, January 18, 2007
Friday, January 12, 2007
Wednesday, January 10, 2007
Narrative Gaps
"My favorite marketing insight is this:
If people like buying your product, it's because its story helps fill in the narrative gaps in their own lives.
Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our species. Stories are not just nice things to have, they are essential survival tools.
And yes, the stories we tell ourselves are just as important than the stories we tell other people.
Ergo, marketing is not about selling. Marketing is figuring out where your product stands in relation to personal narrative.
So where does your product fit into other people's narrative? How does telling your story become a survival tool for other people? If you don't know, you have a marketing problem.
Narrative gaps. It's all about the narrative gaps."
http://www.gapingvoid.com/Moveable_Type/archives/003036.html
If people like buying your product, it's because its story helps fill in the narrative gaps in their own lives.
Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our species. Stories are not just nice things to have, they are essential survival tools.
And yes, the stories we tell ourselves are just as important than the stories we tell other people.
Ergo, marketing is not about selling. Marketing is figuring out where your product stands in relation to personal narrative.
So where does your product fit into other people's narrative? How does telling your story become a survival tool for other people? If you don't know, you have a marketing problem.
Narrative gaps. It's all about the narrative gaps."
http://www.gapingvoid.com/Moveable_Type/archives/003036.html